The Change Agency: How to Plan a Campaign

Using transport as an example, this is a wonderful template for planning an advocacy campaign. The advocacy is more likely to be effective if it exists within a broader base of a vision grounded in a broad base of support, focuses on a hot issue, subjects the issue to a rigorous analysis then develops achievable goals, identifies primary, secondary and public targets, is underpinned by a strong organisation, that communicates effectively to generate support for the goals, uses tactics
efficiently and selectively and evaluates and documents its achievements.

This paper was written by Christine Laurence who is the South West Sydney Transport Development Worker employed by the Western Sydney Community Forum

Click here for the paper.